Join our community of traders FOR FREE!

  • Learn
  • Improve yourself
  • Get Rewards
Learn More

Starbucks extends partnership with Nestle to launch ready-to-drink coffee

Starbucks Corp (SBUX) has extended its partnership with Nestle to launch ready-to-drink coffee beverages such as Starbucks Frappuccino and Doubleshot in markets across Southeast Asia, Oceania and Latin America from next year.

In 2018, the two companies signed a global licensing deal, under which Nestle was granted the perpetual rights to market Starbucks packaged coffee and food service products internationally. The original agreement did not include items sold in Starbucks coffee shops as well as ready-to-drink products.

“With our expansion plans into ready-to-drink coffee, Nestle will continue to build on its global leadership in coffee and will benefit from new growth opportunities in a segment that is developing rapidly and attracting new and younger consumers,” David Rennie, head of Nestle coffee brands, said in a statement, cited by Reuters.

Starbucks shares closed lower for a second consecutive trading session on NASDAQ on Wednesday. It has also been the steepest single-session loss since July 19th. The stock went down 2.87% ($3.62) to $122.41, after touching an intraday low at $121.40. The latter has been a price level not seen since July 22nd ($119.07).

TradingPedia.com is a financial media specialized in providing daily news and education covering Forex, equities and commodities. Our academies for traders cover Forex, Price Action and Social Trading.

Related News