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Best Google Stock Trading Brokers

You know that a brand is particularly successful when its name becomes a byword for the respective service or product it represents. This is exactly the case with Google as users worldwide equate it with an online search engine, although the Internet offers quite a few alternatives. Over the years, the directions in which the company’s activities are spread have expanded so much that a complete reorganization was necessary in order to adequately manage the search engine, the Chrome Internet browser, the Android operating system, Gmail, YouTube, and all the other services under the umbrella of Google Inc.

As a result, Alphabet Inc. was established in 2015, which is nowadays’ parent company of Google and its former subsidiaries. In terms of revenues, Alphabet is the third largest technology company and is also part of the Big Five, which includes the top info tech giants in the US.

How Google Stocks Trading Works for Traders and Brokers

Google Stocks TradingNo matter how limited a brokerage’s portfolio is, it almost invariably includes Alphabet’s stocks. Global trading brokers recognize the high level of interest users show and provide conditions to meet the needs of both novice traders and experienced old hands in the field. The first usually look for commission-free accounts in order to avoid additional calculations that further complicate the trading process. From a financial point of view, it is not a problem for brokers to offer such an option simply because they incorporate all costs in the spread.

Traders who have already mastered the subtleties of the trading process and prefer executing frequent large-scale deals, need to cut the fees they pay in order to enjoy a considerable profit, especially in the long run. For them, trading brokers have created accounts with ultra-tight spreads and commissions on every trade, usually between $2 and $7 per round.

Fundamentals of Google Stock

FundamentalsDo not be surprised if you find two different ticker symbols for Google stocks within the list of trading instruments of a certain online brokerage. They are the result of the penultimate stock split of 2014 when the company decided to issue a class C share for each class A share owned by the shareholders until then. To decide which one to trade (if both are available) you need to understand what differentiates one stock from the other.

  • GOOGL – class A shares known also as common shares. What is characteristic about them is that they give voting rights in addition to the default ownership stake.
  • GOOG – class C shares. Stockholders receive an ownership stake but are not eligible for voting.

Despite the core difference between the two types of Google stocks, they usually trade around the same price. In this case, the importance of having a say in the capacity of a shareholder will be decisive when determining which stock to invest in.

Top Google Stock Brokers

choosing a brokerThere are quite a few issues to appraise when choosing a stock broker. They include but are not limited to the regulation the brand falls under, pricing and trading terms, longevity on the market and related reputation, etc. Sometimes, it is not about whether the brokerage is good at its job but whether it fits the way you prefer trading. You are welcome to go through our short reviews of ten of the best Google stock trading brokers and select the most suitable option.

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Google Stocks FAQ

1. What type of order can I conduct when trading Google stocks?

The two most commonly used order types are “market” and “limit”. Market orders require buying the respective stock as soon as possible so there might be a slight price difference the moment the trade is performed in practice. If you insist on buying at a specific price, you should choose a limit order. Keep in mind that if the stock does not become available at that particular price, the order will not go through.

2. What are class B shares of Alphabet?

Alphabet’s Class B shares are never traded on stock exchanges. They confer 10 votes per share and are held by the company’s founders and directors of the highest rank.

3. Are Google stocks affordable for retail traders?

Until very recently, the answer to this question would have been negative, but after the 20-to-1 stock split that happened in July 2022, this is no longer so. The approximate reduction was from $2,200 to about $110, which is sure to activate many traders who until now thought that GOOG and GOOGL are not within their financial means.

4. Does Alphabet pay dividends?

Although many technology companies pay dividends and this is one of the reasons for stock trading in general, Alphabet has never done so and has no such plans for the future. The management prefers to invest its profits in funding new projects and thus expand its operations.

5. Who are the biggest shareholders of Google?

Larry Page, Sergey Brin, and Sundar Pichai are the Top 3 individual shareholders while the biggest institutional shareholders are Vanguard Group Inc., BlackRock, Inc., and T. Rowe Price Associates, Inc. This ratio remained unchanged after the 2022 stock split as it only affected the stock price.