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Apple unveiled couple of new products and services at the Worldwide Developers Conference yesterday. The company is said to be struggling with innovation ideas recently, as the new iPhone version was a sale disappointment for the tech giant. This time company seeks to recapture its authority and persuade its potential customers that Apple hasnt lost innovation edge.

The participants in San Francisco conference were presented a new version of the Apple mobile platform iOS 7. On stage at the conference, Apples CEO Tim Cook said this was “the biggest change to iOS since the first iPhone.” Company officials said that this update importance is similar to a new hardware update. The platform has several new features as most significant could be noticed the multitasking possibility that it offers as well as improved accessibility. The upgrade will most definitely comply with older devices according to Apple.

The new iOS 7 will also include iTunes Radio, a music streaming service that allows the platform users to stream music from online radio stations based on users preference. The free version of the music streaming service would include ads. The tech innovator also presented an update of the Mac operation system called OSX Mavericks. A sneak peek of the new Mac Pro desktop accompanied the operation system software.

All of those products along with their complementary services are supposed to be launched this fall or at least till the end of the year. The iOS 7 is supposed to be implemented in the new iPhone version also expected to be issued in couple of months.

Many of the updates are centered over keeping existing users loyal to the Apple brand as providing them with quick and easily manageable technology.

Share price dipped 0.66% yesterday extending Apples year to date decline to 20.06%. Microsoft Corp also lost 0.56%.

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