Key Moments
- Tesla (NASDAQ:TSLA) EU new-car registrations declined 17% year-on-year in January to 8,075 units.
- Tesla’s EU market share slipped to 0.8% in January from 1.0% a year earlier, according to the European Automobile Manufacturers’ Association.
- Battery-electric vehicles increased their EU market share to 19.3%, even as overall new-car registrations in the bloc fell 3.9% in January.
Tesla Volumes and Market Share Under Pressure
Tesla’s (NASDAQ:TSLA) new-car registrations in the European Union dropped 17% year-on-year in January, according to industry data released on Tuesday. The U.S. electric-vehicle manufacturer registered 8,075 vehicles in the bloc for the month, compared with 9,733 in the same period a year earlier.
This decline reduced Tesla’s EU market share to 0.8% from 1.0% previously, based on figures from the European Automobile Manufacturers’ Association.
EU Car Market and Powertrain Mix
Overall, total new-car registrations in the European Union fell 3.9% in January. Despite the broader slowdown in demand, battery-electric vehicles expanded their presence in the market.
Battery-electric vehicles (BEVs) increased their share of EU new-car registrations to 19.3%, up from 14.9% a year earlier, underscoring stronger competition in the fully electric segment.
Hybrid-electric models maintained their position as the leading powertrain choice, accounting for 38.6% of registrations. At the same time, petrol and diesel vehicles continued to see their share erode.
| Category | Metric | Current Value | Prior Value |
|---|---|---|---|
| Tesla EU registrations | Units in January | 8,075 | 9,733 |
| Tesla EU market share | Share of registrations | 0.8% | 1.0% |
| Total EU new-car market | Year-on-year change (January) | -3.9% | – |
| BEV market share | Share of registrations | 19.3% | 14.9% |
| Hybrid-electric cars | Share of registrations | 38.6% | – |
Competitive Dynamics in Key European Markets
Tesla’s drop in registrations contrasted with robust battery-electric vehicle growth in major markets such as France and Germany. The trend pointed to increasing pressure from established European automakers in the BEV space, a segment that Tesla had previously dominated.
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