T-Mobile U.S. Inc.’s share price down, offers free iPhone trials, music services to consolidate positions

T-Mobile U.S. Inc., which is currently the fourth-biggest wireless carrier in the U.S., made an announcement today, revealing that it has decided to offer free trials of its network. The company will also provide its prospective customers with a free one-week trial of Apple Inc.’s flagship iPhone.

T-Mobile revealed hat it intends to stop charging for music streaming and explained that it will give customers the opportunity to listen to several popular music services for free.

According to the company’s statement, data charges will be removed when customers use services such as Rhapsody, Spotify and Pandora. Other “zero-rated” services include iHeartRadio, Slacker Radio and iTunes Radio. T-Mobile U.S. Inc. also revealed that it is considering expanding the list of free services based on customer feedback.

This move of the company comes at a moment when T-Mobile has focused on trying to consolidate its music-subscription services and make it more attractive to customers in an attempt to become more competitive against its most serious rivals such as AT&T Inc. and Verizon Communications Inc.

As reported by Reuters, Mr. John Legere, who currently occupies the position of Chief Executive Officer of T-Mobile said at the company’s event that took place in Seattle: “We believe every Verizon, and every AT&T customer should cheat on their carrier and enjoy every minute of it.” Mr Legere also said in an interview for Bloomberg: “We are in the wireless-services business. We spend capital to create a fast network so people can stream whatever they choose for free.”

This is exactly why the new offer of the company may turn out to be a great headstart compared to its larger rivals, which are also trying to implement new initiatives in order to attract new subscribers.

T-Mobile U.S. Inc. was 1.15% down to close at 32.68 dollars per share yesterday, marking a one-year change of +45.37%. According to the information published on CNN Money, the 18 analysts offering 12-month price forecasts for T-Mobile U.S. Inc. have a median target of 34.50, with a high estimate of 44.00 and a low estimate of 12.00. The median estimate represents a +5.57% increase from the last price of 32.68.