Microsoft Corp. has cut out the restrictions on sharing the Xbox One games. Furthermore the new console will not be requiring daily online authentication.
The multinational software company said it would no longer require Xbox to connect to the Internet every 24 hours, nor would it restrict how its video game discs are traded, resold or rented.
A statement posted on Xbox website explains how the company listened to its customers feedback. Don Mattrick, the president of Microsofts interactive entertainment business wrote: “You told us how much you loved the flexibility you have today with games delivered on disc. The ability to lend, share, and resell these games at your discretion is of incredible importance to you. Also important to you is the freedom to play offline, for any length of time, anywhere in the world.”
When the Xbox One is released this November, there will be no need to authenticate the system online every 24 hours – a requirement thought to have been introduced as a digital rights keeping measure and probably for increasing revenue. According to the statement, “After a one-time system set-up with a new Xbox One, you can play any disc based game without ever connecting online again.”
Sony launched a sarcastic video on YouTube last week. The clip is called “Official PlayStation Used Game Instructional Video” and demonstrates how Shuhei Yoshida, president of Sony Computer Entertainment Worldwide Studios, shares his game to a friend.“This is how you share your games on PS4,” Yoshida says. In the next shot, he hands the game to a second person who says, “Thanks,” and the video is over.
The change in Microsoft plans shows how important is for console industry to be flexible and listen to what users love in their product. Actually, thats a general rule in any business.
Microsoft dipped 1.1% to $34.59 at the close of trade yesterday, taking its gain for the year to 30 percent, outperforming the 14% advance of the Standard & Poor’s 500 Index.
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