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Apples CEO joined the opening session of the D11 conference – an annual gathering of tech and media specialists.  Cook gave a vast interview answering questions about Apples new products in progress. There have been a recent rumor that company is preparing to launch a new product called iWatch and branded television set.

Tim Cook was answering couple of questions about wearable technology and said Apple was “incredibly interested” about the topic. The area of wearable technology is an unexplored territory according to the CEO as so far wearable technology have not been impressing with the features they offer customers. He added that Google Glass product would probably experience some problems on the market making it more of a exclusive item than a top seller largely available gadget.

“Many people now define innovation as creating a new category” said the CEO reassuring that Apple would continue bringing only top quality products to the market. He definitely emphasized on upcoming “game changers” for Apple relying on the surprise effect of future products.

Apples shares have been declining since the presentation of their iPhone 5 cell phone as it was defined as disappointment and more of a continuing product line product than an innovation by the public. After couple of rumors in various media about new Apples innovation products coming out soon to the market   has been picking up share price recent weeks.

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