Key Moments
- Tesla launched a new dual-motor all-wheel-drive Cybertruck at $59,990, its lowest-priced Cybertruck to date.
- The Cyberbeast price was reduced to $99,990 from $114,990, coinciding with the apparent removal of the “Luxe Package.”
- Broader EV demand has weakened and analysts cautioned that Tesla’s focus on lower-priced models could weigh on margins.
New Cybertruck Configuration and Cyberbeast Price Reduction
Tesla unveiled a lower-priced version of its Cybertruck in the U.S. on Thursday and cut the price of its highest-end Cyberbeast variant, as the electric-vehicle manufacturer works to stimulate demand for its pickup lineup.
The newly introduced dual-motor all-wheel-drive Cybertruck is listed at $59,990, which Tesla described as its “most affordable” Cybertruck so far. At the same time, the company reduced the Cyberbeast price to $99,990 from $114,990.
With this pricing shift, Tesla appears to be removing its “Luxe Package” from the Cyberbeast configuration. That package had bundled Supervised Full Self-Driving and complimentary access to Tesla’s Supercharger network. Tesla added the Luxe Package to its offering last August when it increased the Cyberbeast price.
| Model | Key Feature | Previous Price | New Price |
|---|---|---|---|
| Cybertruck dual-motor AWD | “Most affordable” Cybertruck | N/A | $59,990 |
| Cyberbeast | Top-end Cybertruck variant | $114,990 | $99,990 |
Model Y Lineup Expanded With New All-Wheel-Drive Variant
Earlier in the month, Tesla broadened its portfolio with a new all-wheel-drive version of its best-selling Model Y sport utility vehicle. The new Model Y AWD is priced at $41,990 and is positioned above the lower-cost rear-wheel-drive “Standard” trim.
Price-Cut Strategy Amid EV Demand Slowdown
Price reductions have become central to Tesla’s 2026 strategy, as the company seeks to lower the barrier to entry for buyers focused on affordability instead of waiting to launch an all-new mass-market model.
The overall electric-vehicle market has cooled since September, following the Trump administration’s termination of the $7,500 federal tax credits. At the same time, Tesla is contending with mounting competition globally.
Analysts have cautioned that pushing a higher proportion of lower-priced vehicles through its lineup could keep pressure on Tesla’s profit margins, unless the company can counteract that effect with lower manufacturing costs or increased revenue from software and service offerings.
Product Portfolio Shift and Factory Reallocation
Tesla CEO Elon Musk said last month that the company would cease production of its Model X SUV and Model S sedans. The decision would free up capacity at its California facility, where Tesla plans to use the space to manufacture humanoid robots.
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