Spotify shares close higher on Tuesday after exclusive podcast deal with Joe Rogan

On Tuesday, Spotify Technology SA announced that Joe Rogan’s brand new podcast will be available to stream on the platform. Spotify users will be able to listen to the podcast as of September 1 and, later this year, the show will become part of Spotify’s exclusive content.

This deal brought the company a jump in shares that closed 8.4% higher at $174.91 in Tuesday trading. This new addition to the company’s content is part of Spotify’s goal to transform itself into the biggest streaming platform for audio content.

Since Joe Rogan’s podcast, “The Joe Rogan Experience,” is being downloaded by millions of listeners, it has regularly appeared on Apple’s Top Podcasts Chart. This is why the news about the deal with Spotify has brought the company a jump in shares as many saw the streaming platform’s potential for growth.

The reason why many enjoy Rogan’s podcasts is that he often interviews popular guests such as politicians and businessmen involved in major companies. This gives the host of the show even a larger audience that enjoys tuning in for every podcast.

Spotify has not disclosed any further details about the financial aspect of the deal with Joe Rogan but it has been stated that the podcast will be available to all Spotify users for free. In addition to that, video versions of the show will also be free to stream on Spotify. The fact that Rogan’s podcast will be exclusively available on Spotify by the end of the year has definitely piqued the investors’ interest in the streaming company.

Analyst stock price forecast and recommendation

According to CNN Money, 24 analysts are offering 12-month price forecasts for Spotify Technology SA and they have a median price target of $169.25, with a high estimate of $188.88 and a low estimate of $101.35. The median estimate represents a -3.31% decrease from the last price of $175.04.

The same media source is offering the recommendations of 25 investment analysts who have participated in a Spotify Technology SA stock poll. Among the surveyed analysts, 15 have rated the stock as “Buy”, 2 as “Sell” and 7 as “Hold”. One of the polled analysts has given Spotify Technology SA’s stock an “Outperform” rating.