Starbucks shares gain a fifth straight session on Thursday, retailer to open mobile order and pay store in Seattle

According to a March 30th letter to employees by Starbucks Corporation (SBUX), the retailer intends to open a mobile order and pay store during the upcoming week in its headquarters building in Seattle in an attempt to improve services to its convenience-oriented client base. Mobile orders from the building are to be routed to the new store, where clients will be able to pick up their drinks and watch them being prepared.

Starbucks shares closed higher for a fifth consecutive trading session on Thursday. The stock went up 1.08% ($0.62) to $58.16, after touching an intraday high at $58.30, or a price level not seen since January 26th ($59.00). In the week ended on March 26th the shares of the coffee chain added 1.85% to their market value compared to a week ago, which marked a second consecutive period of gains. The stock has extended its advance to 2.27% so far during the current month, following a 2.99% surge in February. For the entire past year, the shares of the NASDAQ-listed retailer lost 7.51%.

There are two cafes at the retailers headquarters serving over 5 000 company employees located in the same building. One of the cafes, which is accessible for employees only, is ranked among the coffee chains top three US stores for mobile ordering.

Later this year, Starbucks intends to turn an existing cafe in its headquarters building into its first premium Reserve store, which will be accessible for the public.

Daily and Weekly Pivot Levels

With the help of the Camarilla calculation method, todays levels of importance for the Starbucks stock are presented as follows:

R1 – $58.24
R2 – $58.32
R3 (Range Resistance – Sell) – $58.40
R4 (Long Breakout) – $58.64
R5 (Breakout Target 1) – $58.93
R6 (Breakout Target 2) – $59.05

S1 – $58.08
S2 – $58.00
S3 (Range Support – Buy) – $57.92
S4 (Short Breakout) – $57.68
S5 (Breakout Target 1) – $57.39
S6 (Breakout Target 2) – $57.27

By using the traditional method of calculation, the weekly levels of importance for Starbucks Corporation (SBUX) are presented as follows:

Central Pivot Point – $56.56
R1 – $57.63
R2 – $58.46
R3 – $59.53
R4 – $60.61

S1 – $55.73
S2 – $54.66
S3 – $53.83
S4 – $53.01