Netflix Inc. share price down, offers a new social recommendation feature, secures “Gotham” streaming rights

The biggest subscription streaming service in the world – Netflix Inc. will add a privacy feature that will provide its subscribers with the opportunity to control which shows they share with friends on Facebook. The worlds largest social network said in a blog post that Netflix will allow its customers to recommend programs and shows to one or more friends by linking their account to their Facebook pages.

The Director of Production innovation of Netflix – Mr. Cameron Johnson confirmed the companys intentions in a statement, which was cited by Bloomberg: “Starting today, we’re launching our new social recommendation feature that allows you to easily, and privately, recommend the shows you love to the people you care about.”

The news of Netflix adding the new feature comes at a time when the company has just reached an agreement with Warner Bros over the streaming rights in the U.S. and international markets for “Gotham”, one of the most-expected new TV shows.

This is the first time when Netflix strikes a deal with a studio over streaming rights of a television show in all of its territories. The financial terms of the agreement between Netflix and Time Warner were not disclosed. As reported by the Financial Times, the Chief Content Officer of the company – Mr. Ted Sarandos said in a statement: “The way we get more global is to get closer to the producer.”

The company announced that it reached a total of more than 50 million subscribers during the second quarter of the year. Most of the companys user growth has been reported to come from outside its home market.

Still, only about one fourth of the companys customers are international, which is the reason why Netflix is looking to expand its reach beyond Canada, Latin America, the UK, Ireland and Scandinavia. The companys streaming services are being launched in Germany, France, Austria, Switzerland, Belgium and Luxembourg in September.

Netflix Inc. fell by 0.22% on Tuesday to close at $476.60 per share, marking a one-year change of +67.87%. The company is valued at $28.64 billion. According to CNN Money, the 33 analysts offering 12-month price forecasts for Netflix Inc. have a median target of $500.00, with a high estimate of $565.00 and a low estimate of $245.00. The median estimate represents a +4.91% increase from the last price of $476.60.