Comcast Corp. share price down, to offer Xfinity On Campus service to attract younger users

Comcast Corp. revealed in a statement that it will focus on attracting younger audiences in order to expand its reach. The company is to offer students at seven US colleges live TV and video on-demand on their computers and mobile devices.

The Executive Vice President of consumer services of Comcast Corp. – Mr. Marcien Jenckes said in the companys statement, which was cited by Bloomberg: “With this younger generation, more and more viewing is happening away from the traditional TV set, and we have evolved our products and services to better engage them.”

According to the companys statement, Comcasts new service, called Xfinity On Campus, is part of on-campus housing. It is planned to start this term in several locations, which include: Emerson College, Drexel University, Lasell College, Bridgewater College and the University of Delaware. The company also shared that trial versions of the new service are to be run by the University of New Hampshire and the Massachusetts Institute of Technology.

The new service of the company, which is intended to be oriented primarily towards the younger audiences, includes about 80 live channels and a large on-demand library that can be used on both computers and mobile devices such as tablets and mobile phones.

One of the greatest advantages of Xfinity On Campus is the fact that the service does not require a physical set top box. In addition, it will be free for students, as it is to be provided as part of their room and board fees.

Xfinity On Campus travels over the “managed” network of Comcast Corp. in Internet protocol format, which makes it similar to cable video-on-demand or phone services. As a result, the service will be quite stable, and stops and sputters, which lower the quality of Web video streaming, are unlikely to happen.

Comcast Corp. fell by 0.37% on Thursday to close at $54.44 per share, marking a one-year change of +29.56%. The company is valued at $140.83 million. According to CNN Money, the 21 analysts offering 12-month price forecasts for Comcast Corp. have a median target of $62.00, with a high estimate of $72.00 and a low estimate of $52.00. The median estimate represents a +13.89% increase from the last price of $54.44.