Apple Inc. is betting on new applications and services to impress both analysts and customers as it prepares to reveal the updated and improved version of its software for iPhone and Mac. This is expected to happen at the companys annual Worldwide Developers Conference today, but the company is said that it wont reveal its newest devices such as the iWatch.
As reported by the Financial Times, Mr. Eddy Cue, who occupies the position of head of internet software and services at Apple Inc. explained last week: “Later this year, weve got the best product pipeline that Ive seen… in my 25 years at Apple.”
The company is considered to present its new health and smart-home applications as part of iOS 8. The latter is the next version of the software, which iPhone and iPad devices are based on. Apple Inc. is also awaited to unveil the new version of its desktop operating system called Mac OS X.
The annual Conference of Apple Inc., which is to take place in San Francisco, comes at a time when the company has just announced its latest product – iBeacon, which provides applications with the opportunity to locate a certain user within a radius of three inches in order to direct them to the nearest locations that would be of interest to them. iBeacon also offers a variety of other options, which allows the user to pay their checks in the restaurant or even visit an exhibition and learn more about it.
Currently, the PayPal service of Ebay Inc. as well as other providers are working on a similar technology. Still, the new technology is being developed and may not be officially launched for years. Another option for the development companies is to replace it with different innovations that would attract more customers.
Apple Inc. was 0.37% down to close at 633.00 dollars per share on Friday, marking a one-year change of +40.75%. According to the information published on CNN Money, the 44 analysts offering 12-month price forecasts for Apple Inc. have a median target of 650.00, with a high estimate of 777.00 and a low estimate of 360.00. The median estimate represents a +2.69% increase from the last price of 633.00.
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