Google Inc. made an official statement, revealing that it is to purchase Divide in order to add more services to its portfolio and attract more business customers, who use smartphones and tablets. The company, however did not disclose the price of the acquisition.
According to the terms of the deal, the mobile-device software startup Divide will become part of the Android team of Google. Currently, Android is known as the most popular mobile-operating system in the world but it is not quite commonly-used inside companies. The main idea of Google, which is to implement Divide in its services is to become more attractive to employees who prefer not using the hardware provided by the companies they work in and use their own mobile devices instead.
The software provided by the company provides users with the opportunity to use both personal and secured work applications, which makes customers more comfortable when using their own mobile devices, such as smartphones and tablets. In addition, Divide also allows corporate users delete data remotely in case their device is stolen or lost.
Divide, which corporate name is Enterproid Inc., also shared the news of the deal in a blog post, which was cited by Bloomberg: “Divide was founded with a simple mission: Give people the best mobile experience at work. For existing customers, Divide will work as it always has.”
Divide is expected to shut its office in London in order to become part of Googles Android team. The acquisition is considered as beneficial for Google Inc., which Android operating system is seldom used by business users.
As reported by the Wall Street Journal, one of the analysts working for Canalys – Mr. Chris Jones said that the purchase of Divide “will help Google build security and control into the Android operating system”. He also said: “This is a smart move and probably something Google should have done earlier.”
Google Inc. was 1.99% up to close at 538.83 per share yesterday, marking a one-year change of +18.42%. According to the information published on CNN Money, the 42 analysts offering 12-month price forecasts for Google Inc. have a median target of 662.50, with a high estimate of 750.00 and a low estimate of 525.00. The median estimate represents a +22.95% increase from the last price of 538.83.
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