The Chief Executive Officer of BlackBerry – John Chen criticized T-Mobile US Inc. for stimulating users of the companys devices to replace them with Apple Inc.s iPhones.
Currently, T-Mobile is the fourth-largest wireless carrier in the U.S. According to a copy of the ad posted on crackberry.com, the company has touted the iPhone 5S for 0 dollars down. T-Mobile said: “Switch to iPhone 5S and get powerful communications and productivity apps – with the ease of use that Apple is known for.”
BlackBerrys Chief Executive Officer Mr. John Chen wrote in a blog post, which was cited by Bloomberg: “As we were never told of their plans in advance, I can only guess that T-Mobile thought its ’great offer for BlackBerry customers’ would be well received. T-Mobile could not have been more wrong.” He did not address the T-Mobiles CEO, but called to the company directly, saying: “I hope we can find a way forward that allows us to serve our shared customers once again.”
There were also some users of BlackBerry, who expressed their anger and indignation towards the promotion of T-Mobile, which made the current Chief Executive Officer of the company – Mr. John Legere – to write on his Twitter feed that he had heard them “loud and clear”.
Mr. Legere joined T-Mobile in 2012, and this was one of the few moments of public humiliation for him. Mr. Chen, who takes the position of CEO at BlackBerry said to the indignant customers: “I can assure you that we are outraged too.”
BlackBerrys Chief Executive Officer Mr. Chen has been putting all his efforts into bringing back the previous success of BlackBerry, after years of fierce rivalry with Apple Inc. and others. The company posted years of market-share losses, falling behind Apple and devices using the Android operating system of Google Inc. In October 2013, the largest wireless carrier in Canada – Rogers Communications Inc. – took some measures after receiving complaints by customers and reversed a decision against carrying the Z30 touch-screen handset model manufactured by BlackBerry.
As reported by Bloomberg, yesterday T-Mobile made an official e-mailed statement, saying “We are happy to be a BlackBerry partner and apologize for any confusion.”
BlackBerry Ltds shares rose by 5.35% on Tuesday to settle at $9.46, marking a market capitalization of $4.98 billion. According to CNN Money, the 29 analysts offering 12-month price forecasts for BlackBerry have a median target of $7.00, with a high estimate of $11.00 and a low estimate of $3.02. The median estimate represents a -26.00% decrease from the last close.
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