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Best Amazon Stock Trading Brokers

Written by Miro Nikolov
Miro Nikolov is the co-founder of TradingPedia.com and BestBrokers.com. His mission is to help people make profitable investments by giving them access to educational resources and analytics tools.
, | Updated: November 5, 2025

Our team of expert traders tested several regulated and trustworthy stock trading brokers that allow you to speculate on Amazon share price movements. Each broker received a quality score based on several factors, including Trustpilot rating, regulation, fees and commissions, available trading platforms, customer service and more.

  1. Plus500 US
    Rating: 4
    This content applies only to Plus500 US and clients from the United States. Trading futures involves the risk of loss.
  2. eToro
    Rating: 4.2
    61% of retail investor accounts lose money
  3. Fusion Markets
    Rating: 4.8
    74-89% of retail's CFD accounts lose money
  4. FP Markets
    Rating: 4.9
    73.85% of retail investor accounts lose money
  5. Global Prime
    Rating: 4.7
    74-89% of retail CFD accounts lose money
  6. Pepperstone
    Rating: 4.4
    75.5% of retail investor accounts lose money

Top Amazon stock brokers

choosing a brokerReliability, trade execution and fees are key factors you should consider when choosing a brokerage company for your Amazon stock trading experience. Not all stock brokers are created equal, of course. On the contrary, they offer a wide variety of platforms, applications and tools suitable for traders with different levels of expertise and trading styles. To make it easier for you to choose, we have selected ten brokerage companies that have strong regulation and competitive trading conditions.

When searching the Internet for the most successful online stores, one name always comes up: Amazon. The brand is the undisputed leader in the online retail shopping sector. State-of-the-art technology, an almost infinite product catalogue and an aggressive e-commerce business model virtually eliminate the possibility that consumers will not come across, and in most cases use, Amazon.

The company is part of the so-called Big Five, which comprises the largest brands in the US information technology industry. The relentless success of the brand arouses admiration but also envy. Over the past year, Amazon has battled a wave of fake reviews on online platforms aimed at discrediting the company.

How Amazon stock trading works for traders and brokers

Amazon Stock TradingAmazon went public via an initial public offering (IPO) in 1997. Notwithstanding the aforementioned turmoil, AMZN shares attract the attention of both optimistic traders and sceptics who doubt that the share price can continue to grow despite the long existence of the platform in such a highly competitive environment. Millions of Amazon shares are bought and sold on the stock market every day. Between 2012 and 2022, the e-commerce company’s share price rose by about 1,500%, which is why AMZN stock is popular among both retail traders and professional investors.

Amazon stock is listed on the Nasdaq stock exchange. It is the fourth-largest component of the S&P 500 index and is also part of the technology-focused Nasdaq 100 index. Although the brand has come a long way since its founding as an online bookstore, it still falls within the consumer discretionary sector.

Amazon stock trading methods

Trading MethodsUnlike stock indices, individual company shares can be traded directly. Direct investments require the use of a share dealing platform and involve actual ownership of the respective asset. Traders who prefer operating with lower risk usually join an online stock broker and trade derivatives. Contracts for difference (CFDs) and spread betting enable traders to speculate on the price movements of Amazon stock without owning it. Another option today’s trading brokers offer is investing in exchange-traded funds (ETFs). They provide risk diversification, as ETFs track the performance of different companies within a particular industry sector.

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Amazon stocks FAQ

1. Is Amazon stock trading profitable?

With very few exceptions, such as the dramatic drop in 2018, Amazon's stock has almost always followed an upward trajectory. However, this does not mean that random stock trading is automatically profitable. Here's a hint: Amazon's share price is heavily influenced by its quarterly earnings reports. If you trade close to earnings season and successfully identify the upcoming trend, you could secure some very profitable deals.

2. Which is the latest stock split performed by Amazon?

In March 2022, the e-commerce giant announced its first stock split since 1999. The 20-for-1 split was well received by the public, resulting in an initial 5% increase. June 6 of the same year marked the first day of trading at the new price.

3. Who owns Amazon?

As a publicly traded company, Amazon is owned by its shareholders. Naturally, some individuals and legal entities hold significantly more stock than others. Currently, Jeff Bezos, the company’s former CEO, owns just over 11% of the outstanding shares, making him the largest shareholder. The second-largest stake is held by the institutional brokerage firm Advisor Group Inc., at about 7.1%.

4. Are there fractional shares of Amazon?

Yes, some of the major stock brokers allow trading in fractional shares. For traders on a tight budget, fractional shares are the only option to jump on the Amazon bandwagon, as the stock price is considerably high.

5. Why is Amazon not part of the Dow Jones index?

Until recently, the answer to this question was quite obvious. The DJIA is a price-weighted stock index, and Amazon was simply too expensive to be included. In other words, including Amazon in the Dow Jones would give the company too much influence over the other constituents of the index. However, the e-commerce giant just completed its first stock split in the last 23 years, and it remains to be seen what the long-term effects will be.