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A diesel engine version of Ford Motor Companys (F) F-150 pickup truck is expected to be launched this spring as the auto maker seeks to gain a marketing edge over competitors.

Ford shares closed lower for the first time in the past five trading sessions on Monday. The stock edged down 0.38% ($0.05) to $13.15, with the intraday high and the intraday low being at $13.22 and $13.11 respectively.

In the week ended on January 7th the shares of the global automotive company added 5.68% to their market value compared to a week ago, which marked the first gain out of four weeks. It has also been the best performance since the week ended on December 11th 2016.

The stock has pared its advance to 5.28% so far during the current month, following a 0.24% drop in December. The latter has been the first monthly retreat since August.

For the entire past year, the shares of the NYSE-listed auto maker rose 2.97% following a 13.91% slump in 2016.

Equipped with a 10-speed transmission, the F-150 diesel truck is expected to achieve 30 miles per gallon highway fuel efficiency, which would bring the vehicle closer to some midsize cars.

At the same time, the cost of the diesel F-150 pickup truck is to be between $2 400 and $4 000 higher compared to that of a comparable truck running on gasoline.

The diesel engine is to be manufactured at a company facility in the UK, Ford executives said. They also expressed confidence the diesel truck would be compliant with emissions regulations in the United States.

David Filipe, Fords vice president of power-train engineering, explained that a 5.4 gallon tank of fluid for the trucks exhaust treatment system would have to be refilled per every 10 000 miles driven.

According to company representatives, the diesel truck is to target people owning large recreational or work trailers.

According to CNN Money, the 23 analysts, offering 12-month forecasts regarding Ford Motor Company’s stock price, have a median target of $13.00, with a high estimate of $15.00 and a low estimate of $9.50. The median estimate is a 1.14% decrease compared to the closing price of $13.15 on January 8th.

The same media also reported that 17 out of 25 surveyed investment analysts had rated Ford Motor Company’s stock as “Hold”, while 4 – as “Buy”. On the other hand, 2 analysts had recommended selling the stock.

Daily and Weekly Pivot Levels

With the help of the Camarilla calculation method, today’s levels of importance for the Ford stock are presented as follows:

R1 – $13.160
R2 – $13.170
R3 (Range Resistance – Sell) – $13.180
R4 (Long Breakout) – $13.211
R5 (Breakout Target 1) – $13.246
R6 (Breakout Target 2) – $13.260

S1 – $13.140
S2 – $13.130
S3 (Range Support – Buy) – $13.120
S4 (Short Breakout) – $13.090
S5 (Breakout Target 1) – $13.054
S6 (Breakout Target 2) – $13.040

By using the traditional method of calculation, the weekly levels of importance for Ford Motor Company (F) are presented as follows:

Central Pivot Point – $12.973
R1 – $13.447
R2 – $13.693
R3 – $14.167
R4 – $14.640

S1 – $12.727
S2 – $12.253
S3 – $12.007
S4 – $11.760

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