Amazon shares close higher on Friday, Amazon Prime members in the United States reach 85 million

The number of Amazon Prime members in the United States had expanded to 85 million, the latest report by Consumer Intelligence Research Partners showed. That figure represents approximately 63% of all local users on the site.

Amazon shares closed higher for the second time in the past six trading sessions on Friday. The stock went up 1.41% ($13.62) to $978.76, after touching an intraday high at $980.11, or a price level not seen since June 30th ($983.47). In the week ended on July 9th the shares of the e-commerce giant added 1.11% to their market value compared to a week ago, which marked the third gain in the past four weeks. The stock has neutralized earlier losses and is now up 1.11% so far during the current month, following a 2.68% slump in June. The latter has been the first monthly retreat since last December. For the entire past year, Amazon shares rose 10.95%.

According to the report, the number of Amazon Prime members has increased by 35% during the latest quarter from a year earlier and almost two times compared to 2015. That contingent of members reportedly spends $1 300 per year on average on the site, while those who are not members – about $700 per year.

According to CNN Money, the 36 analysts, offering 12-month forecasts regarding Amazon.com Inc’s stock price, have a median target of $1,100.00, with a high estimate of $1,300.00 and a low estimate of $961.00. The median estimate is a 12.39% surge compared to the closing price of $978.76 on July 7th.

The same media also reported that 33 out of 42 surveyed investment analysts had rated Amazon.com Inc’s stock as “Buy”, while 5 – as “Hold”.

Daily and Weekly Pivot Levels

With the help of the Camarilla calculation method, todays levels of importance for the Amazon stock are presented as follows:

R1 – $979.77
R2 – $980.77
R3 (Range Resistance – Sell) – $981.78
R4 (Long Breakout) – $984.79
R5 (Breakout Target 1) – $988.32
R6 (Breakout Target 2) – $989.84

S1 – $977.75
S2 – $976.75
S3 (Range Support – Buy) – $975.74
S4 (Short Breakout) – $972.73
S5 (Breakout Target 1) – $969.20
S6 (Breakout Target 2) – $967.68

By using the traditional method of calculation, the weekly levels of importance for Amazon.com Inc (AMZN) are presented as follows:

Central Pivot Point – $969.96
R1 – $988.91
R2 – $999.07
R3 – $1,018.02
R4 – $1,036.98

S1 – $959.80
S2 – $940.85
S3 – $930.69
S4 – $920.54