Netflix Inc.’s share price little changed, to enter new markets including Australia and New Zealand in March 2015 as part of a global expansion strategy

Netflix Inc. made an official statement that it is to launch the biggest subscription-streaming service in the world to Australia and New Zealand in March 2015. The company is following a strategy of expansion and bets on its growth in Europe this year.

As reported by Bloomberg, the Chief Executive Officer of the company, David Wells, said at an investor conference last week that Netflix plans a “sizeable expansion” next year. Mr. Wells also explained that there was a possibility to start generating about 50% of companys revenues from outside its domestic market. In comparison, about 28% of Netflix revenues are currently generated by foreign markets.

According to Netflix statement, its original series “Marco Polo” and “BoJack Horseman” are to be presented to new territories. The U.S.-based company has undertaken an ambitious strategy of expanding its reach on the territory of Europe. This autumn Netflix is attacking six new markets, including France and Germany.

The company has launched its products on new markets in order to increase the number of its subscribers. Australia opens the door for new opportunities to Netflix. The company will provide about 93% of the 23-million population of the country with high-speed Internet access. However, the company has yet not announced its pricing model for the new markets, including Australia and New Zealand. The monthly fee, charged by the company in the U.S., amounts to $8.99.

A cinema analyst, who asked not to be identified, commented on the U.S.-based companys expansion strategy for Reuters: “The risk with Netflix is that it can replace existing home media sources like free-to-air or pay TV or things like that.”

Netflix Inc. was down 0.03% to close at $381.03 per share yesterday, marking a one-year increase of 11.49%. The company is valued at $22.96 billion. According to CNN Money, the 36 analysts offering 12-month price forecasts for Netflix Inc. have a median target of $404.50, with a high estimate of $600.00 and a low estimate of $245.00. The median estimate represents a +6.16% increase from the last price of $381.03.