Apple Inc.’s share price down, to release its new iPad Air 2 and Macintosh computers ahead of holiday season

Apple Inc. revealed its upgraded iPads and Macintosh computers at an event in its headquarters. This move by the company highlights the fact that its Chief Executive Officer, Mr. Tim Cook, is ready for the holiday season with a full range of new products in order to attract more customers.

J.P. Gouwnder, an analyst at Forrester Research, commented for the Wall Street Journal: “It’s a set of logical, incremental improvements. Taken together, they could be the thing that pushes companies to upgrade their old iPads.”

The release of the companys new devices comes only a few weeks after Apple presented its larger-screen iPhone 6 and iPhone 6 Plus, as well as a smartwatch and a mobile-payment system called Apple Pay, which is to become available on the territory of the U.S. on October 20th. The new iPads are improved in a way that aims to make customers choose the companys new product line and replace their older tablets and personal computers.

Apple revealed that the new iPads are thinner than the ones manufactured before and also include features such as fingerprint sensors. In addition, the Macintosh computers from the new product line are equipped with faster processors and better-resolution displays.

As the U.S.-based tech company revealed at its event, its iPad Air 2 is 18% thinner than the previous version of the device. It features a better processor and graphics engine. Apple also said it included a Touch ID fingerprint reader, which provides the customers with the opportunity to purchase a variety of items within applications thanks to the Apple Pay payment service.

The Chief Executive Officer of Apple also noted that 500 more banks and retailers had subscribed for Apple Pay after the companys new flagship iPhone 6 was released in September. In addition, the early sales of the new smartphone have been strong, according to Cook.

As reported by the Financial Times, he said that sales in the first 30 days have set a “new high water mark . . . I don’t mean a little, I mean by a lot – a whole lot.” However, no specific figures were mentioned by Apples Chief Executive Officer.

Apple Inc. was 1.31% down to close at $96.26 per share yesterday, marking a one-year increase of 34.46%. The company is valued at $584.06 billion. According to CNN Money, the 44 analysts offering 12-month price forecasts for Apple Inc. have a median target of $110.00, with a high estimate of $135.00 and a low estimate of $60.00. The median estimate represents a +14.27% increase from the last price of $96.26.