Facebook Inc.’s share price up, to provide advertisers with more user data via closer tracking of customers’ browsing history

Facebook Inc. published a blog post today, revealing that it will allow users to see the reason why they receive certain advertisements in the News Feeds of their accounts in the social network. The company believes that such a feature would prove out to be beneficial because it will provide users with the opportunity to suggest more relevant ads, which on the other hand would lead to ad revenue increase.

As reported by the Financial Times, Facebook said in its blog post: “When we ask people about our ads, one of the top things they tell us is that they want to see ads that are more relevant to their interests.”

According to the company, which has decided to share the Web-browsing histories with advertisers in the weeks to come, this will be beneficial because it will provide them all with the opportunity to form their target groups more precisely. The social network explained that the step is provoked by its customers requests to choose advertisements by themselves.

Facebook Inc. wrote in its blog post, which was cited by Bloomberg: “If you don’t want us to use the websites and apps you use to show you more relevant ads, we won’t. If you’re not interested in electronics, you can remove electronics from your ad interests.”

The company also intends to provide the users with the opportunity to check how they are being profiled thanks to a special feature that gives them an explanation why they get specific ads. The feature is also planned to give the social networks users to make some changes to their interests displayed on marketers lists.

One of the research analysts, who work for eMarketer – Ms. Debra Aho Williamson commented on the companys blog post announcement for the Financial Times, saying: “At the end of the day, marketers want to know more than what people are doing on Facebook. They aren’t spending 100 per cent of their time on Facebook even if it seems like it.”

Facebook Inc. was adding 0.04% to trade at 65.81 dollars per share in New York, marking a one-year change of +176.86%. According to the information published on CNN Money, the 39 analysts offering 12-month price forecasts for Facebook Inc. have a median target of 80.00, with a high estimate of 90.00 and a low estimate of 60.00. The median estimate represents a +21.62% increase from the last price of 65.78.