On Thursday, Samsung Electronics presented its new stripped down version of the flagship Galaxy S4 smartphone. The launching spree of new devices didnt stop there but continued with showing two new tablet devices.
The new products came as an answer to recent concerns that sales of the companys top smartphone Galaxy S4 are not reaching highly positive estimates. Companys shares have suffered last two weeks a $27 billion loss of market value.
Morgan Stanley decreased Samsungs forecasts for Galaxy S4 shipments to 61 million units this year from 71 million, saying that a recent slowing in supplying components indicates weaker than expected global demand.
Yesterday, Samsung unveiled its Galaxy S4 Mini – less powerful, low budget version of the flagship smartphone aiming at the emerging markets. While its competitor Apple issues a one line product – the iPhone, Samsung tries to satisfy the demand of every user. The huge variety of options in different models allows the company to stay flexible and be aware of consumer preferences. Furthermore, that is one of the reasons Samsung has a leading role on the smartphone market.
“Its an all things to all people strategy, covering every possible product size and type possible to capture as many customers as possible,” says Mark Newman, a senior analyst with Sanford C. Bernstein, cited by The Wall Street Journal.
Things look different in the tablet market where Samsung are trailing compared to Apple. On Thursday, Samsung refreshed its tablet product line by launching a device called ATIV Tab 3 that is announced as “the worlds thinnest Windows 8 tablet” with its 8.2 millimeters thick. It also launched a tablet called ATIV Q that can run both Windows and Android operation systems.
Samsung presented an upgraded version of its camera Galaxy NX. Company is trying to implement some features used in tablets and smartphones in order to revive digital camera sector where Samsung is still having troubles.
Samsung Electronics share price lost 0.3% in Thursday trade.
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