New car registrations increased by 1.8% recording first rise since September 2011 acording to ACEA (automotive industry association). That slight climb is believed to be triggered by UK increased demand. The interest in the industry could be explained by seasonal fluctuations related to Easter holiday. Many European markets offered two sales days in March which increased sales for year to year comparison. Hyundais chief operating officer Alan Rushforth said that uncertainty is the overcoming feeling in the industry during summer period as Germany is heading towards elections in September. French and Italian mass car brands continue to struggle in the market.
Renault recorded a 1.3% price drop last month, Peugeot sales dropped 7.5% and Citroen fell by 13%. German brands surprised competition and grew basically because of their presence in the UK and good positioning on Spanish market.